Molly Waugh, Tourism & Marketing Coordinator at the AGNSW
Sangeeta Chandra, Marketing Executive at the AGNSW
Sangeeta Chandra is a happier, calmer person since beginning work in Marketing at the Art Gallery of New South Wales.
Molly Waugh, who has worked for a number of years in Marketing at the Art Gallery of New South Wales, described some of the marketing strategies, which successfully promote the Art Gallery’s exhibitions around Sydney’s CBD.
- Advertising of exhibitions through signage on bus stops and flags advertising exhibitions at the Art Gallery around Sydney’s CBD.
- Regular ads in Spectrum section of the Sydney Morning Herald.
-Email out of a news letter regarding what’s happening at Art Gallery of New South Wales to an extensive list of subscribers.
-Art After Hours events at the Art Gallery of New South Wales successfully bring in visitors to the gallery that wouldn’t have time to attend the gallery otherwise and those who are drawn to attend by the nature of the events held as part of the Art After Hours series.
-Art After Hours offers interviews with artists and celebrities, which the public wouldn’t get to see otherwise.
- Pamphlets and posters around the city and in affiliated businesses as galleries and bookshops help publicise the exhibitions.
-Contempo Society helps through fund raising for the Art Gallery.
-Advertising placements in ethnic media help promote individual exhibitions. For instance, Hymn to Beauty the Art of Utamaro, which was on from mid February to early May this year at the Art Gallery of New South Wales was advertised in the Japanese press and had an article published about it in the same publication. This helped bring more visitors to the exhibition.
- Advertising of exhibitions through signage on bus stops and flags advertising exhibitions at the Art Gallery around Sydney’s CBD.
- Regular ads in Spectrum section of the Sydney Morning Herald.
-Email out of a news letter regarding what’s happening at Art Gallery of New South Wales to an extensive list of subscribers.
-Art After Hours events at the Art Gallery of New South Wales successfully bring in visitors to the gallery that wouldn’t have time to attend the gallery otherwise and those who are drawn to attend by the nature of the events held as part of the Art After Hours series.
-Art After Hours offers interviews with artists and celebrities, which the public wouldn’t get to see otherwise.
- Pamphlets and posters around the city and in affiliated businesses as galleries and bookshops help publicise the exhibitions.
-Contempo Society helps through fund raising for the Art Gallery.
-Advertising placements in ethnic media help promote individual exhibitions. For instance, Hymn to Beauty the Art of Utamaro, which was on from mid February to early May this year at the Art Gallery of New South Wales was advertised in the Japanese press and had an article published about it in the same publication. This helped bring more visitors to the exhibition.
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